SBD/March 17, 2017/Media

Audience Analysis: ACC, Big Ten Conference Finales Up, While SEC Sees Decline

ESPN drew 3.6 million viewers for Duke-Notre Dame on Saturday night, marking the most-viewed ACC Championship game in 20 years. This was the third year that the title game was on a Saturday night. Duke-Notre Dame was up 28% from 2.8 million viewers for North Carolina-Virginia last year. Meanwhile, ESPN on Sunday afternoon drew 2.7 million viewers for Kentucky-Arkansas, down from 2.9 million viewers for UK-Texas A&M in the SEC Championship last year. CBS on Sunday also drew 3.6 million viewers for the Big Ten title game featuring Michigan-Wisconsin, up from 3.2 million viewers for Michigan State-Purdue last year.

SPRING IN THEIR STEP: MLB Network on Saturday drew 977,000 viewers for the Dominican Republic's come-from-behind win over the U.S. in the first round of the World Baseball Classic, marking the net's best non-Postseason audience on record. The previous record was 883,000 viewers for the same matchup in the second round of the '13 tournament. The game also propelled MLB Net to its second-best primetime audience ever. The teams are again set to play in the second round this Saturday.

NOTES: ABC on Sunday afternoon drew 1.2 million viewers for the Verizon IndyCar Series season opener from St. Petersburg, down 14% from the same opener last year. However, the IndyCar opener from St. Pete in '15 drew only 891,000 viewers on ABC....Golf Channel drew 442,000 viewers for "Feherty" on Monday night from 9:00-10:00pm ET, marking the show's best premiere episode yet. The episode on Monday was the second part of a sit-down with Phil Mickelson. The show also marked Golf Channel's second-best audience on record for an original series or film.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Monster Energy NASCAR Cup Series:
Kobalt 400 (Las Vegas)
3/12
Fox
3:30-6:30pm
3.6
5,973
NCAA Tournament Selection Show
3/12
CBS
5:30-7:00pm
3.0
4,883
ACC Championship: Duke-Notre Dame
3/11
ESPN
9:00-11:04pm
2.0
3,596
Big Ten Championship: Michigan-Wisconsin
3/12
CBS
3:00-5:30pm
2.3
3,578
ACC Semifinal: Duke-North Carolina
3/10
ESPN
7:00-9:31pm
1.8
2,973
SEC Championship: Kentucky-Arkansas
3/12
ESPN
12:56-3:10pm
1.6
2,672
NBA: Warriors-Spurs
3/11
ABC
8:29-10:54pm
1.5
2,450
NBA: Cavaliers-Rockets
3/12
ESPN
9:00-11:34pm
1.5
2,335
PGA Tour: Valspar Championship:
Final Round
3/12
NBC
3:00-6:00pm
1.5
2,294
Big Ten Semifinal: Wisconsin-Northwestern
3/11
CBS
3:33-6:00pm
1.5
2,252
Big Ten Semifinal: Michigan-Minnesota
3/11
CBS
1:00-3:33pm
1.5
2,107
Pac-12 Championship: Arizona-Oregon
3/11
ESPN
11:04pm-1:22am
1.2
2,078
NBA: Celtics-Warriors
3/8
ESPN
10:28pm-12:58am
n/a
2,020
"College GameDay"
3/11
ESPN
8:07-9:00pm
n/a
1,902
SEC Semifinal: Arkansas-Vanderbilt
3/11
ESPN
3:40-5:38pm
1.2
1,853
ACC Semifinal: Notre Dame-Florida State
3/10
ESPN
9:53-11:56pm
n/a
1,789
NBA: Bulls-Celtics
3/12
ABC
3:29-5:41pm
1.1
1,694
"Bracketology"
3/12
ESPN
7:00-9:00pm
n/a
1,664
PGA Tour: Valspar Championship:
Third Round
3/11
NBC
3:00-6:00pm
1.1
1,654
Atlantic 10 Championship:
VCU-Rhode Island
3/12
CBS
12:30-2:30pm
1.1
1,613
Mountain West Championship:
Nevada-Colorado State
3/11
CBS
6:00-8:00pm
0.9
1,313
Verizon IndyCar Series:
Firestone Grand Prix of St. Petersburg
3/12
ABC
12:00-3:00pm
0.8
1,199
NHL: Wild-Blackhawks
3/12
NBC
12:00-3:00pm
0.7
1,129
Big East Tournament Final:
Villanova-Creighton
3/11
Fox
5:27-7:30pm
0.7
1,085
"World of X Games: X Games Norway"
3/11
ABC
2:00-4:00pm
0.4
631
USSA Alpine World Cup:
Giant Slalom (taped)
3/11
NBC
1:30-3:00pm
0.4
582
"SEC Storied: Before They Were Cowboys"
3/11
ABC
4:00-5:00pm
0.4
573
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