Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

Media Notes

In Chicago, Lewis Lazare noted Northwestern is making its first NCAA Tournament appearance today against Vanderbilt, and social media chatter has been "ratcheted up considerably" since Selection Sunday. Data from social media analytics firm Talkwalker showed that the school had "gotten 8,700 mentions as of Tuesday afternoon." Actress and Northwestern alum Julia Louis-Dreyfus, whose son plays for Northwestern, also "has been helping focus social media attention" on the team. Data showed that North Carolina "had the most mentions" among all tourney teams with more than 26,000, followed by Kentucky (24,000), Kansas (13,800), Duke (13,600) and Villanova (13,389) (BIZJOURNALS.com, 3/15).

LOOKING AHEAD: Turner Sports and Twitter have partnered on a new live NCAA men's basketball tournament preview show that debuted this morning on the social media platform. “NCAA March Madness Now” is a social-driven tournament preview show originating from Turner Sports' studios in Atlanta. The show, hosted by Noah Coslov, will run again live on Twitter tomorrow at 11:30am ET, and again on April 1 and April 3 to preview the Final Four and national title game, respectively. Coslov will be joined by Jarvis Hayes today and tomorrow, and Caron Butler during the latter set of shows (Eric Fisher, Staff Writer).

THE TRIUMVIRATE: The WALL STREET JOURNAL's Mike Shields reported Turner, Viacom and Fox Networks Group are "joining forces to make it easier for advertisers to use data to target ads across multiple TV networks." They announced the launch of OpenAP, a web-based platform "where advertisers can mix and match data sets to create ad targeting criteria that can be used for multiple TV buys." The move comes as the TV industry is "looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising" (WSJ.com, 3/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/16/Media/Media-Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/16/Media/Media-Notes.aspx

CLOSE