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Marketing and Sponsorship

Comcast Sponsoring Team USA Property Highlighting Volleyball, Track, Swimming, Diving

New USOC sponsor Comcast has bulked up its rights, agreeing to become the presenting sponsor of the startup Olympic-themed property dubbed "Team USA Champions Series" through '20. The series, first piloted in December with a combined package of three winter broadcasts, is part of the USOC's ongoing efforts to keep the Olympic brand front of mind during the long gaps between Games. The series this year will feature the USA Volleyball collegiate beach championships in May, the USATF outdoor championships and USA Swimming’s national championships in June, and the USA Diving national championships in July and August. Each event will air on Comcast-owned NBCSN, with the track & field and swimming events each getting two weekend windows on the NBC broadcast channel. While the events are regularly scheduled competitions run by the sport governing bodies, they will include the unified "Team USA Champions Series" branding for the first time. Terms were not disclosed. Comcast became an official USOC partner in December, taking the internet, video distribution, wireless, home security and business services categories.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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