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Marketing and Sponsorship

CBS, Turner Seeing Mid Single-Digit Rise In Ad Rates For NCAA Men's Basketball Tourney

CBS Exec VP/Sports Ad Sales & Marketing John Bogusz said ad rates are up by "mid single-digit increases" for the entire NCAA Men's Basketball Tournament, according to Tim Baysinger of REUTERS. Sources said that the price for a 30-second spot during the April 3 National Championship game "ranges" from $1.2M to more than $1.5M. Some of that is "buoyed by the tournament having 19 different corporate sponsors, three more than last year, that have ad buys throughout the tournament." Turner Sports Exec VP/Ad Sales Jon Diament said, "We got this major jump start in ad sales, because we have upwards of 60 percent of our advertisers already in" (REUTERS, 3/13).

SNAKE CHARMING: ADWEEK's Gabriel Beltrone reported Basketball HOFer Charles Barkley, actor Samuel L. Jackson and director Spike Lee are "eating steaks on a plane" in a new spot as part of Capital One’s latest March Madness campaign from DDB, Chicago. The spot is a "cheeky reference" to the '06 film "Snakes on a Plane" that starred Jackson. The trio performs in "six new ads" for the campaign, which "launched Sunday." In another spot, Barkley "wears a sweatshirt backwards, so he can eat potato chips out of the hood by simply dipping his chin, instead of using his hands." In a different one, Jackson’s enthusiastic applause during a game "triggers Barkley’s clap-activated on-off switch -- killing the TV and the lights at a crucial moment" (ADWEEK.com, 3/13).

LG's campaign features several college
mascots, including Oregon State's beaver
FRIDGE MAGNET: ADWEEK's Christine Birkner reports LG is rolling out a "new campaign launching during March Madness" via 72andSunny, L.A. The campaign, dubbed "Life's Not Perfect. Life's Good," includes "eight TV spots," the first two of which will run during the men's Final Four and "feature college mascots" from Michigan State, Kentucky, Oregon State and Colorado. The mascots "knock on the refrigerator door to check out what's inside, with food appropriate to each mascot" (ADWEEK.com, 3/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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