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Marketing and Sponsorship

Mastercard Debuts Arnold Palmer-Themed Commercial, Renews Deal With HOFer's Estate

As the PGA Tour Arnold Palmer Invitational begins this week at Bay Hill, Mastercard is "releasing a commercial that shows how valuable a legend can be, even after his death," according to Matthew Futterman of the WALL STREET JOURNAL. The ad shows a "series of scenes in which one character, from children to touring professional golfers, inevitably gives another a piece of advice and ends it with the phrase 'Arnie would.'” Mastercard "recently renewed its relationship with Palmer’s estate." In addition to Mastercard, Arnold Palmer Enterprises Chair Alastair Johnston, Palmer's longtime agent at IMG, has "renewed agreements on behalf of Palmer with the equipment manufacturer Textron, Inc. and Arizona Beverages, which markets flavored iced tea drinks under his name." Earnings from the ​ongoing contracts "go to the series of companies under the umbrella of Arnold Palmer Golf, Inc., as well as well Palmer’s philanthropy, Arnie’s Army" (WSJ.com, 3/13). GOLF DIGEST's Joel Beall wrote under the header, "Try Not To Tear Up At This Arnold Palmer-Themed Commercial." Beall: "Damnit, does this promotion tug on the heart" (GOLFDIGEST.com, 3/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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