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Marketing and Sponsorship

Candy Crushed: Mars Condemns Kyle Busch For Pit Road Fight With Logano

Mars, Inc. condemned Kyle Busch's post-race actions on Sunday, saying starting a fight with Joey Logano and Logano's pit crew was "not consistent with the values" of the company, according to FS1's Alan Cavanna. Busch started the physical altercation following the Monster Energy NASCAR Cup Series race at Las Vegas Motor Speedway, and Mars in the statement said, "While we are disappointed with the situation, we hope the drivers and team members involved learn from this experience and continue to grow as professional athletes representing the sport." Mars' M&M's brand has been the primary sponsor on Busch's No. 18 Joe Gibbs Racing Toyota since '08 (“NASCAR Race Hub,” FS1, 3/13). Mars "dropped its primary sponsorship of Busch for the final two races" of the '11 season after he "intentionally wrecked Ron Hornaday Jr. under caution at Texas Motor Speedway in a Camping World Truck Series race" (NBCSPORTS.com, 3/13). Senior NASCAR execs yesterday said they did not believe either Busch or Logano would be penalized for their role in the fight.

NEVER MISS A GOOD OPPORTUNITY: NBCSPORTS.com's Daniel McFadin noted TMS President Eddie Gossage’s marketing and social media teams have "milked the fight for all its worth to promote its April 9 O’Reilly Auto Parts 500." Gossage said, "We already have an email blast out, ‘Busch vs Logano, Logano vs Busch,’ that kind of thing. It’s kind of funny, but it happened so we’re going to have a little fun with it." Gossage then "joked he already has a new billboard campaign in the works." Gossage: "The new campaign is: ‘There will be blood'" (NBCSPORTS.com, 3/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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