Menu
Marketing and Sponsorship

Tom Brady Partners With Meal Subscription Service For Line Of TB12 Diet Meals

Plant-based meal subscription service Purple Carrot of Massachusetts has partnered with Patriots QB Tom Brady, "unveiling a line of TB12 meals that follow Brady's rigid diet," according to Darren Rovell of ESPN.com. The company began selling the meals yesterday at $78 per week (six meals), which is a $10 "premium over the company's regular meal plan." Brady's meals will "differ from what Purple Carrot normally sells in that they will, per Brady's stipulations, be higher-protein, gluten-free and limited in soy and refined sugar." Purple Carrot Founder & CEO Andy Levitt said that Brady's endorsement "could be a huge boost to the brand competing in the crowded meal-kit space, which is currently" a $2B market but is "predicted to rise" to more than $30B over the next eight years. Terms of the deal were not disclosed (ESPN.com, 3/7). In Boston, Matt Pepin notes Brady has been "outspoken about his beliefs about food and training methods," and he is promoting Purple Carrot meals "on Facebook and Instagram" (BOSTON GLOBE, 3/8). NFL.com's Dan Hanzus noted Brady's "health and fitness empire is expanding." He "already had his 'TB12' logo slapped on $200 cookbooks, workout equipment, 'athlete recovery sleepwear', $50 nuts and more" (NFL.com, 3/7).

KNEE-JERK REACTION: In Boston, Steve Buckley writes the "very name of this website -- purplecarrot.com -- doesn’t exactly have a guy daydreaming about tailgate parties laced with ribs, steak tips, jalapeño poppers and potato salad." Buckley: "The knee-jerk reaction here is to pooh-pooh this whole thing as just another jock endorsement." But "give Brady some credit: He’s been talking about these kind of things for years and years" (BOSTON HERALD, 3/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/08/Marketing-and-Sponsorship/Brady.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/03/08/Marketing-and-Sponsorship/Brady.aspx

CLOSE