MLS rolls into the '17 season with 19 league-level partnerships, including a renewal announced Friday with Continental Tire and first-year deals with Kellogg's and Target. The chart below lists all MLS marketing partners. The list excludes any deals that are considered promotional partnerships. MLS marketing partners typically get category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads and various hospitality benefits (THE DAILY).
| BRAND |
CATEGORY |
SINCE
|
| adidas |
Jerseys, official ball, licensed products |
'96
|
| Home Depot |
Home improvement retailer |
'03
|
| AT&T |
Communications |
'09
|
| Continental Tire |
Tire |
'10
|
| Makita |
Power tools |
'10
|
| Allstate |
Insurance |
'11
|
| EA Sports |
Video game publisher |
'12
|
| Wells Fargo |
Retail banking |
'13
|
| Etihad Airways |
Airline |
'14
|
| AdvoCare |
Nutrition, sports drink |
'15
|
| Audi |
Automotive |
'15
|
| Coca-Cola |
Carbonated beverages, water |
'15
|
| Heineken |
Beer |
'15
|
| Johnson & Johnson |
Healthcare products |
'15
|
| Southern New Hampshire Univ. |
Education |
'15
|
| SeatGeek |
Ticketing |
'16
|
| TAG Heuer |
Watch/Timekeeper |
'16
|
| Kellogg's |
Snacks (Cheez-It, Pringles) |
'17
|
| Target |
Retail; All-Star Game title sponsor |
'17
|
