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SBJ In-Depth: March Madness / College Basketball

The college basketball season reaches a crescendo with March Madness, firing up one of the most passionate fan bases in all of sports. For tournament sponsors, it’s a prime opportunity to connect with those fans and start building lasting connections. We’ll see what sponsors have in store for March Madness and highlight other key stories to watch along the way. Who could be this year’s Cinderella?

Publishing Date: March 13 Ad Close: February 27 Materials Due: March 1

For more information, contact Julie Tuttle, National Director of Advertising at: (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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