Quicken Loans Arena Gets Renovation Approval Serena Williams Starring In New Intel Ad Allianz Out As PGA Tour Champions Event Sponsor Western Kentucky Reaches Apparel Deal With Nike Ford Runs Bumgarner Ad Following Dirt Bike Injury Marketplace Roundup Hendrick Motorsports Renewing AARP, MAC Tools MLB Stars Appear In New Sheraton Campaign OneTeam Collective Gets Stake In Whoop Vikings' Gas Deal At Heart Of Local Dispute
Upcoming Conferences and Events
May 31 - Jun 1
SBD/February 17, 2017/Marketing and Sponsorship
LeBron James' Influence, Power Translates From Basketball To Other Entertainment
Published February 17, 2017
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
STAR OF THE SHOW? James was "lauded by critics" for his performance as himself in the movie "Trainwreck," but the movie "wasn't James' film." Carter said, "He's not even on the poster." Additionally, as much as James "overdelivered, his character was, yes, himself." James has "committed to sitting down each offseason in L.A. ... and reviewing offers for his next movie role," and the offers "are coming." James was asked if at some point he "might want to be what every blockbuster-starved producer is truly craving" -- a superhero --a role that can be the "most lucrative in modern entertainment." James: "I love comedy, but I've always wanted to be a superhero" (ESPN THE MAGAZINE, 2/27 issue).