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SBD/February 17, 2017/Marketing and Sponsorship
LeBron James' Influence, Power Translates From Basketball To Other Entertainment
Published February 17, 2017
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STAR OF THE SHOW? James was "lauded by critics" for his performance as himself in the movie "Trainwreck," but the movie "wasn't James' film." Carter said, "He's not even on the poster." Additionally, as much as James "overdelivered, his character was, yes, himself." James has "committed to sitting down each offseason in L.A. ... and reviewing offers for his next movie role," and the offers "are coming." James was asked if at some point he "might want to be what every blockbuster-starved producer is truly craving" -- a superhero --a role that can be the "most lucrative in modern entertainment." James: "I love comedy, but I've always wanted to be a superhero" (ESPN THE MAGAZINE, 2/27 issue).