SBD/February 16, 2017/Franchises

Predators On Pace To Sell Out All Home Games For First Time In NHL Club's History

Hosting last year’s All-Star Game provided a boon to the Predators' business

The Predators are on track to "sell out every home game this season, which would be a first in franchise history," according to Nate Rau of the Nashville TENNESSEAN. Buoyed by last year’s successful All-Star Game at Bridgestone Arena, team execs said that the Predators' business operations have "been on a hot streak." The team has "brought back former corporate partners, expanded relationships with other partners and introduced cutting-edge ticket sales strategies that put season ticket sales at an all-time high." Predators President & CEO Sean Henry said, "We weren't that excited about (2016) summer, because we knew the summer before was built off this huge anticipation and part of it was people buying season tickets in order to get All-Star Game tickets. But it turns out, we had the best season ticket renewal offseason we've ever had. We sold the most new business we've sold to date. We had the best selling year we've ever had. ... It's been absolutely incredible." Henry added that the team is "especially proud that it extended relationships with corporate sponsors that had gone away or reduced their presence at Bridgestone Arena but came back for the All-Star Game." He pointed to Jack Daniel's, convenience store chain Twice Daily and Kroger among the local corporate partners that "increased their commitments." Henry said that the team's success on the ice also has "allowed the Predators to get creative in their season ticket packages, specifically offering fans multiyear plans." Rau notes the Predators were among the "first NHL teams to sell two-year plans, and on Monday the team rolled out three-year plans." The team currently has about "10,200 season ticket holders" (Nashville TENNESSEAN, 2/16).

PREDATORS' ATTENDANCE TREND AT BRIDGESTONE ARENA
SEASON
TOTAL
AVERAGE
% CAP
SELLOUTS
'15-16
695,828
16,981
99.2%
35
'14-15
691,028
16,854
98.5%
30
'13-14
680,619
16,600
97.0%
19
'12-13*
407,386
16,974
99.2%
20
'11-12
684,324
16,691
97.5%
25
'10-11
661,861
16,143
94.3%
16
'09-10
614,143
14,979
87.5%
4
'08-09
615,439
15,011
87.7%
7
'07-08
611,328
14,910
87.1%
9
'06-07
625,649
15,260
89.2%
11

NOTES: Capacity at arena is 17,113. Full home schedule is 41 games. * = Shortened season with only 24 home games.

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