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Marketing and Sponsorship

Manulife To Leave As Title Sponsor Of Ontario LPGA Tournament After '17 Event

Manulife is "ending its affiliation" with the LPGA event in Waterloo, Ontario, after six years, according to Mark Bryson of the WATERLOO RECORD. Toronto-based insurance company Manulife in '12 "initially signed on for three years, but added extensions" in '14 and '16. Sports Properties Int'l CEO Hugh Morrow, whose company owns the Manulife LPGA Classic, said that he "hopes to find a new title sponsor in this area and keep the tournament here for many years to come." Morrow: "We don't want to move. Now, in saying that, if we find a sponsor that's based in Oshawa, for instance, if GM all of a sudden jumps up and says that they want to be title sponsor, well they're going to want it in their backyard and we respect that and we recognize that." He added that a list of possible title sponsors "has already been drawn up ... and he hopes to be in the position to make a sponsorship announcement during this year's tournament," which takes place June 7-11. Morrow said that November would be the "'drop-dead date' to have a title sponsor in place" for '18 (WATERLOO RECORD, 2/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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