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CSN Philly Cancels Morning Show "Breakfast On Broad" Just Two Years After Launch

CSN Philadelphia has "canceled morning talk show 'Breakfast on Broad' less than two years into its run," according to Jeff Blumenthal of the PHILADELPHIA BUSINESS JOURNAL. The show’s four hosts -- Rob Ellis, Jillian Mele, Sarah Baicker and Barrett Brooks -- will "stay with the network in other roles." A source said that "some of the crew will be reassigned while others will be let go." "Breakfast on Broad" will air its "last program" tomorrow. A source said that it will "ultimately be replaced by reruns of college and professional sporting events that aired on the network the night before." "Breakfast on Broad" launched in April '15 on CSN sister station The Comcast Network from 6:00-8:00am ET and then replayed on Comcast SportsNet from 11:00am-1:00pm. Last year the show's time slot moved from 7:00-9:00am in hopes of "landing more guests who might not want to wake up so early" (BIZJOURNALS.com, 2/1). In Philadelphia, Rob Tornoe noted the move "comes on the heels of an exodus of CSN mainstays, including Ron Burke, Leslie Gudel and Neil Hartman." The net also recently "cut its signature news program, 'SportsNet Central,' down from 30 minute segments to 15 minutes." To "attract more millennial viewers, CSN has been undergoing format changes in recent months across all of its stations nationwide, including in Philadelphia." The net has "shifted away from highlights and sports stories to place more emphasis on analysis and discussion among hosts." "Breakfast On Broad" leaned "heavily on more offbeat sports stories, such as revealing the former Eagles head coach Chip Kelly rode his bike to training camp every morning" (PHILLY.com, 2/1). 

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