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It's Not Easy Being Green: Thomas Wants More Color In Celtics' Jerseys

The Celtics' jerseys have "remained solidly boring" over the years, largely staying with the traditional green and white color schemes, but G Isaiah Thomas would like some variety and "updated flair in his uniforms," according to Mark Murphy of the BOSTON HERALD. Thomas said, "I wish we could change our regular ones. We wear throwbacks every game. We wear the hardwood classics every game. I wish we could put some black in there. Most teams have three colors. It would be nice if our home jerseys were green and white with a little bit of black, and our regular away jerseys could be the green and black." The Celtics do have what they call their "Pride uniforms -- the gray/green, sleeved design that generally seems the least popular entry on the Celtics runway." Celtics CMO Shawn Sullivan said that the Pride jersey is "especially popular among kids, and thus an item that’s not likely to fall out of circulation anytime soon." Murphy noted the Pride popularity "may have something to do with the NBA2K video games and their monumental popularity with youth across the globe." Sullivan: "You have the option of changing up the uniforms on 2K. I think that accounts for some of it with kids.” Murphy noted the Celtics have five "basic schemes" which include the "home and road Hardwood Classic styles, the Pride, the road alternative design that Thomas likes so much, and the St. Patrick’s Day style." Sullivan: "With Nike, we want to make sure that the numbers, letters, the font and the stitching remain the same. But we’ve just started the process of changing from Adidas to Nike. Any decision we make always has ... a lot of discussion before a decision is made" (BOSTONHERALD.com, 1/29).

ALL ABOUT FIT: In Toronto, Morgan Campbell cited sources as saying that for NBA teams, "finding a jersey sponsor means balancing a number of factors." MLSE Chief Commercial Officer Dave Hopkinson said, "We have this conversation every day, and this is one where you really have to get it right. More than the money, it’s the brand fit.” Asked about the growing thought of jersey patch deals some teams have already implemented, Hopkinson said it "isn’t something" he is pitching. Hopkinson said the Raptors have "lots of active conversation, lots of active interest." Hopkinson: "The right brand at the right number will be on our jersey this fall” (THESTAR.com, 1/28). 

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