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Hornets Raising Season-Ticket Prices For '17-18, Could Create Waiting List For First Time

The Hornets are raising season-ticket prices for the '17-18 campaign "by an average" of 9% from this year, according to Katherine Peralta of the CHARLOTTE OBSERVER. Team execs said that the sales process began this week with prices in the Spectrum Center lower level starting "at $48 a game, and in the upper level, $12 a game." Team execs "anticipate tickets for lower level tickets will run out within the next few days." Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said that the team likely will create a "lower-level waiting list, something the Hornets have not had to do before." Peralta notes some seats for the first time "will be taken out of the partial-season ticket plan to be converted into full season tickets" to create more inventory to sell (CHARLOTTE OBSERVER, 1/20). In Charlotte, Erik Spanberg reported fans who "renew their tickets will pay the lowest rates, though the team didn’t disclose specific prices for those who renew between now and Feb. 16." Fans buying season tickets for the first time by Feb. 16 "will pay the 9% premium, but avoid planned additional hikes during the spring and summer." Prices for all season tickets beginning Feb. 17 "will increase by yet to be determined amounts." The team indicated price increases "are made on a location-by-location basis within each section of the arena and reflect demand." The Hornets have 11,000 full-season ticket holders for this season, and tickets have been "renewed at rates of 90% or better each of the past two years" (BIZJOURNALS.com, 1/19).

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