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San Antonio Hires Firm To Negotiate Naming-Rights Partnership For Alamodome

The Alamodome "could get a new name this year," as the San Antonio City Council on Thursday "approved a contract with Premier Partnerships, a California-based sports-sales and advisory firm that has worked with the city on other projects, to begin marketing naming rights," according to Josh Baugh of the SAN ANTONIO EXPRESS-NEWS. Other sponsorship opportunities, "including 'pouring rights' for beverages sold in the dome, will be sold." Premier will "earn a portion of the amount its representatives can negotiate." San Antonio Convention & Sports Facilities Dir Mike Sawaya said that he "expects that a locally or regionally based corporation would be most interested in an opportunity to name the dome," which could bring in $850,000-1.1M in revenue annually. Still, there is a "push to ensure that the dome retains its moniker." City Council member Ron Nirenberg said, "I want to make sure if we go down that path, we don’t lose the identity of the Alamodome." Sawaya said that the intent is to "complete a deal before the Final Four" in March '18 (SAN ANTONIO EXPRESS-NEWS, 1/20).

HERE TO STAY: In San Antonio, Adam Zuvanich reports the All-American Bowl, an annual all-star high school football game, "does not plan to leave San Antonio" in the wake of the U.S. Army's announcement that it will "remove itself as title sponsor" after the '18 game. All American Games Chair Douglas Berman on Thursday said that he "expects the event to remain at the Alamodome for years to come." Berman: "The Army’s a title sponsor. They come and go. We’ll be there in 2019." The All-American Bowl was "first played Dec. 30, 2000, in Dallas." The Army "became the title sponsor the following year, with the game being played at Alamo Stadium" in January '02. It has "been staged at the Alamodome every year" since '03 (SAN ANTONIO EXPRESS-NEWS, 1/20).

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