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Marketing and Sponsorship

Marketplace Roundup

ARMY TIMES' Meghann Myers noted next year's high school All-American Bowl will be "the last one put on by the Army," bringing an end to a 16-year partnership. The Army will "use its resources on other marketing ventures" following the '18 edition of the game. Army Marketing Research Group Dir Mark Davis said, "The decision was difficult, but necessary to guarantee we remain the best stewards of the resources we are provided to ensure that America continues to value, support and consider joining the Army team" (ARMYTIMES.com, 1/18). In San Antonio, W. Scott Bailey noted the Army has "served as title sponsor of the high school all-star game, which is produced by All American Games and was moved to San Antonio" in '02 (BIZJOURNALS.com, 1/18).

NEW YEAR'S RESOLUTION: USA TODAY's Nicole Auerbach notes swimmer Ryan Lochte has a "brand-new partnership -- with PowerBar, which is debuting its Clean Start Pledge and new Clean Whey product line." The partnership is a "big deal, a signal that the page may have turned for good" for Lochte following his issues in Rio. Lochte said, "To have a big company like PowerBar (partner with me means a lot)" (USA TODAY, 1/19). FORTUNE's John Kell noted PowerBar is "building an entire ad campaign around the relationship." The brand yesterday kicked off its "Clean Start Pledge" -- encouraging consumers to "focus on their health by participating in sports and fitness exercises" (FORTUNE.com, 1/17).

NAPA KNOW HOW: MOTORSPORT.com's David Malsher noted NAPA Auto Parts "will be the primary sponsor" for Andretti-Herta Autosport's No. 98 Honda driven by Alexander Rossi in seven Verizon IndyCar series races this season. NAPA was a "last-minute addition as primary sponsor on Rossi's car during practice" for the '16 Indianapolis 500, which he went on to win. It will sponsor Rossi's ride for the '17 races at St. Petersburg, Long Beach, GP of Indianapolis, Indy 500, Road America, Watkins Glen and Sonoma (MOTORSPORT.com, 1/18).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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