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Marketing and Sponsorship

Super Bowl Ad Notes: Wix.com Goes Celeb Route, Brings In Jason Statham, Gal Gadot

ADWEEK's Christine Birkner noted Wix.com is "blowing up the Super Bowl" with an ad featuring actors Jason Statham and Gal Gadot. The 30-second ad shows a chef working on his "restaurant's website in the kitchen of the establishment." Meanwhile, an "action movie fight sequence" with Statham and Gadot is "happening at the front of the house, eventually resulting in the restaurant being blown up by a firebomb." Due to the chef's use of Wix, he "seamlessly transitions to creating a website for his new business, a gourmet food truck" (ADWEEK.com, 1/17).

TOO SOON? ADWEEK's Patrick Coffee noted Fox Sports "declined to run the first version" of 84 Lumber's Super Bowl ad, by Brunner, Pittsburgh. Sources said that the initial creative summary included a "wall preventing would-be employees from crossing an unspecified border, thereby mirroring" President-elect Trump's campaign promise to "build a physical barrier between the U.S. and Mexico" (ADWEEK.com, 1/17).

SHOP LOCAL: VARIETY's Todd Spangler noted this year's Super Bowl will again "stream live online for free," and for '17 Fox Sports will "include local ads dynamically inserted based on where a viewer is watching" the game. It is a first for Fox; NBC in '15 "did the same thing." More than 170 Fox affiliates across the U.S. have "committed to teaming with Fox Sports to sell and deliver local digital ads." Participating affiliates will have "access to [the] same ad inventory for both the linear TV broadcast and digital stream" of the game. Spangler noted the national ads "will be the same on both TV and online" (VARIETY.com, 1/17).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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