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Falcons' On-Field Success Translating Into Improved Seat License Sales For New Stadium

Seat license sales for the Falcons' new Mercedes-Benz Stadium "have rallied along with the team’s on-field performance in recent months, rising from less than 33,000 at the start of the season to more than 41,000 now," according to a front-page piece by Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. That leaves "around 20,000 seats for the Falcons to attempt to sell" before the retractable-roof stadium opens for the '17 season. The team said that it has "received a significant number of leads on potential additional sales" since Saturday, when it clinched a spot in the NFC Championship against the Packers. AMB Sports & Entertainment Senior VP & CRO Michael Drake said that the team through late last week "had sold licenses for 5,301 club seats and 35,801 non-club seats." The Falcons "haven’t said how many seats are in the PSL inventory, but after excluding seats that are part of sponsorship deals, in suites or held out for group sales and other purposes, the number of sellable seats to the general public is believed to be around 61,000." Drake: “That number is moving around as we continue to do sponsorship deals. It’s not quite that much, but somewhere in that range" (ATLANTA JOURNAL-CONSTITUTION, 1/18).

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