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Yankees Players Pounding The Pavement To Drum Up Interest Amid Playoff Victory Drought

Several young Yankees players and team veterans this week will "serve up sandwiches, visit senior centers and make phone calls to season-ticket holders to thank them for their support" as part of their "Winter Warm-Up 2017,” according to Filip Bondy of the N.Y. TIMES. After four seasons without a playoff series win, the Yankees have "come to the realization that they must mix with the common folk if they are to persuade more fans to buy into this painful renewal program." This is the kind of stuff the Mets "used to do during their so-called winter caravans," but these days they "seemingly don't need a caravan to sell tickets." So, "startling as it might seem, it's the Yankees' turn to hit the pavement and make themselves better known." The Yankees’ roster has "turned over and is generally fresher and less grizzled" than last season. Players are "more willing to do publicity stunts in the middle of the winter." Whether it "helps to sell more tickets is, of course, another question." Last season, the Yankees "lacked both big names and big victories." The result was a "continuing slide in attendance -- to be exact, a drop of 130,390 fans." That "must be worrisome" to Yankee ownership when "combined with the revival of the Mets" (N.Y. TIMES, 1/17).

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