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In St. Paul, Andy Greder noted MLS expansion club Minnesota United is “set to hire Callum Williams" as their TV play-by-play voice. Williams worked for Sporting KC “for about four seasons." He will “join former United player Jamie Watson, who will become the club’s sideline reporter," and new color commentator Kyndra de St. Aubin, a former Univ. of Minnesota soccer player, on the broadcast team. United has “yet to announce" their broadcast partner for the ‘17 season (ST. PAUL PIONEER-PRESS, 1/15).

SOCIAL AMBASSADOR
: In Philadelphia, Mike Jensen wrote as good as 76ers C Joel Embiid has “turned out to be on the court, he’s already contending on Twitter and Instagram for greatest of all time.” Embiid has “quickly built a new audience separate from one that ever cared” about the Sixers. The team is “obviously aware that Embiid has opened a door to another audience.” Embiid said, “I never hit the delete button. If I have something in my mind and I want to say, I’m going to say it.” He has 522,000 Twitter followers “and growing,” and 506,000 on Instagram (PHILLY.com, 1/13).

SHINING BRIGHT: USA TODAY’s Kevin Allen wrote while NBC Sports Exec Producer Sam Flood “respects hockey’s team-first tradition, he believes you can honor that idea and still celebrate the stars of the game.” NBCSN is “attempting to do that this season with its ‘Star Sunday’ games,” as the net will “focus on a star from each team.” Get-to-know segments “will be shown before and during the game,” and isolated cameras “will be used to allow for a more detailed analysis of their playing style.” Flood: “One cool aspect of this is a pre-draft scouting report on these guys.” He added, “We can hit it out of the park, but I think it’s going to be a gradual build because players do want to remain part of a team” (USATODAY.com, 1/14).

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