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Marketing and Sponsorship

Pajama Party: Brady Plugs Under Armour Sleepwear In "Funny Or Die" Video

Patriots QB Tom Brady “made a ‘Funny or Die’ cameo in the name of promoting” Under Armour’s specialty sleepwear, according to Hayden Bird of the BOSTON.com. Brady “appears in a shopping network parody where the product initially being sold is his newly released Under Armour ‘Recovery Sleepwear.’” The hosts “pivot to other, fictitious items that poke fun at the pajamas” (BOSTON.com, 1/10). SPORTING NEWS’ Sara Jane Harris wrote Brady, in his latest Facebook post, “does a questionable impression of Dwayne ‘The Rock’ Johnson.” Brady in the video post said, "Hey Rock, what kind of sleepwear you sleeping in? It doesn't matter what kind of sleepwear you're sleeping in!" (SPORTINGNEWS.com, 1/11). In Massachusetts, Nick O’Malley noted Brady in the video tells Johnson he is “sending him a free set” of pajamas in the mail. Johnson, “who also has a deal” with UA, “released a video showing his own reaction” to Brady. Johnson: “Sweet tap-dancing baby Jesus, what in the (expletive) did we just watch? Thomas, what was that? ... Thomas did you really -- I mean, who the (expletive) directed that, a Jets fan?” Johnson added, “Thomas, did you really think that was a good idea?” (MASSLIVE.com, 1/11).

BE LIKE TOM: In Boston, Dugar Arnett in a front-page piece takes a humorous look at his experience wearing some of the new Brady Under Armour pajamas (BOSTON GLOBE, 1/12).

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