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Nice First Year: IMS' Debut Holiday Lights Show Draws More Than 150,000 People

More than 150,000 people attended the inaugural year of Indianapolis Motor Speedway's "Lights at the Brickyard" holiday lights show, a source said, a sign that the effort could turn into a valuable new annual revenue stream for the track. IMS' lights show -- which several other tracks, including SMI-owned Charlotte Motor Speedway and Bristol Motor Speedway have similar versions of -- started in mid-November and ran through Dec. 31. The idea for tracks is to leverage their sprawling venues to find a new revenue stream during late fall and early winter, when tracks are typically dormant for the offseason. Depending on how many people were in a vehicle, it cost $20-100 to attend IMS' show, which featured more than 2 million lights along a 1.7 mile course split between the track's road course and oval. IMS President Doug Boles called it a "truly special experience for us." Boles: "The large crowds and smiling faces that greeted us every night surpassed our expectations." The lights show is one of a host of new events that IMS has or plans to put on, including the Red Bull Air Race and the LPGA Indy Women in Tech Championship to be held on IMS' golf course.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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