Dallas-based apparel company FanPrint has "created shirts licensed by the Cowboys" and the NFLPA based on RB Ezekiel Elliott's now-famous leap into the Salvation Army's red kettle last week on "SNF," according to Jori Epstein of the DALLAS MORNING NEWS. One-hundred percent of the proceeds from the "Zeke Kettle Leap" apparel reportedly will "go to Salvation Army." Epstein notes the graphic across the navy apparel features "'ZEKE KETTLE LEAP' and 'EZEKIEL ELLIOTT' written in white and gray block letters." In the middle of the shirts is a "sketch of Elliott in his jersey with the football emerging from the red kettle," the same as the "picture that went viral." Elliott's signature "sprawls across on what would be a shirt wearer's left rib." Cowboys Exec VP & Chief Brand Officer Charlotte Jones Anderson said that once the campaign took off, she "wasn't surprised it continued to have life." She said that the Jones family was not "expecting such an 'amazing' 48 hours" to follow Elliott's leap. Anderson: "When it actually all went down of course we were so excited that we had scored and then all of a sudden we looked at each other and said 'Where is he going? I don't think any of us thought he was going to leap in the kettle like he did" (DALLAS MORNING NEWS, 12/22).
