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Under The Lights: ABC's Saturday Night College Football Package Up 10% This Season

Viewership for ESPN’s signature Saturday night college football window on ABC increased by nearly 10% this season, leading the network to call it “the most-watched college football franchise on any network this season.” The Saturday night games averaged 5.997 million viewers and topped CBS’ popular SEC window (5.651 million viewers). The Saturday night games posted a streaming audience of 91,000 viewers, which ESPN said is up 81% from last year.


 SATURDAY NIGHT FOOTBALL VIEWERSHIP
YEAR VIEWERS
2016 5,997,000
2015 5,462,000
2014 6,197,000
2013 5,750,000

LOW TIDE? CBS on Saturday drew 11.09 million viewers for Alabama’s 54-16 win over Florida, marking the best conference title game audience this season, but also the lowest figure for an SEC Championship since ’10, when Auburn-South Carolina drew 10.09 million viewers. Alabama-Florida was down 13% from the same matchup last season, and down 13% from Alabama-Missouri in ’14. The complete package of SEC games on CBS this season averaged 5.651 million viewers, up 1% from 5.6 million viewers last year.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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