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Marketing and Sponsorship

Reebok Unveils Signature Shoe For Teenage Olympic Weightlifting Hopeful

Reebok has "released a weightlifting shoe" inspired by 16-year-old C.J. Cummings called the Legacy Lifter, according to Stephen Fastenau of the BEAUFORT GAZETTE. The shoe retails for $199 and "comes in black and white and black and gold." Cummings' signature "will adorn the black and gold pairs." Reebok recently debuted a one-minute ad that "focuses on Cummings' feet." Cummings in October set a world record at the IWF Youth World Championships in Malaysia, and the '20 Tokyo Games are now his "long-term target." In addition to Reebok, Cummings has sponsorship deals with apparel company Eleiko, which is selling a T-shirt "bearing Cummings' name and likeness," smartphone tripod brand Cradlz and nutrition and training company Renaissance Periodization (BEAUFORT GAZETTE, 12/6).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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