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Marketing and Sponsorship

NHL Has Issue Shipping Customized Maple Leafs Centennial Classic Jerseys To Canada

The NHL's online store "couldn't ship custom Centennial Classic jerseys to Canada" for Maple Leafs fans ahead of the Jan. 1 outdoor game, according to Peter Goffin of the TORONTO STAR. Canadian fans who tried to order the jersey were confronted with an error message telling them their order "contains manufacturer direct items that cannot be shipped to addresses outside of the continental United States." NHL customer services confirmed that the jerseys "could not be mailed to Canada." An NHL rep said that Canadian fans have been "getting the sweaters shipped to border states like Michigan, then driving down to pick them up." Initially, only jerseys of C Auston Matthews and D Morgan Rielly were "available ready-made on the NHL’s site." Sweaters "bearing the name of any other Leafs player had to be customized." After one customer's complaint was brought to the NHL’s attention on Friday, the customizable jerseys "were taken off the site." The NHL has now "pulled all customizable Leafs Centennial Classic jerseys from its online store." NHL Dir of Communications Nirva Milord said that Fanatics, the NHL's merch partner, is "now working to add player names and numbers to Centennial Classic jerseys so that Canadian fans can order them ready-made." She added that the league is "hopeful the jerseys will be ready for sale early next week" (TORONTO STAR, 12/3).

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