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Marketing and Sponsorship

Trout Extends Deal With Topps; Could New Market Help His Case As Face Of Baseball?

Topps has extended its deal with Angels CF Mike Trout in which the trading card company exclusively will have access to Trout autographed cards. The two-time AL MVP also has marketing deals with Nike, BodyArmor, J&J Snack Foods and Phiten, among others (THE DAILY). 

HIDDEN GEM? FOXSPORTS.com's Ken Rosenthal wrote Trout, the potential face of baseball, is "toiling in relative obscurity in Orange County," while players like Cubs 3B Kris Bryant and Dodgers SS Corey Seager -- "younger stars in more vibrant markets -- are poised to achieve greater fame." MLB might not need "one face, a new Derek Jeter," as the game is "bursting with young talent," including Bryant, Seager, Astros SS Carlos Correa and Indians SS Francisco Lindor. It also is possible Trout does not care "about being the face," as he is "unassuming, and reportedly will skip playing for Team USA in the World Baseball Classic." Rosenthal: "As long as Trout stays in Anaheim, he will not be fully appreciated by the general public as the modern Mantle. ... Trout soon might not even be the face of baseball in the Los Angeles market; Seager is at least a strong competitor for that distinction." Meanwhile, NL MVP Bryant playing for the defending World Series champs "in the bustling Chicago market, soon could be the face nationwide" (FOXSPORTS.com, 11/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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