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Marketplace Roundup

In Green Bay, Richard Ryman notes Packers WR Randall Cobb and Prevea Health have "reached a multiyear promotional deal for the northeastern Wisconsin health care provider." The partnership “was effective” Tuesday and terms of the deal were not disclosed. Cobb will “support Prevea's efforts to encourage youth to lead healthy lifestyles through proper nutrition and regular exercise.” Packers QB Aaron Rodgers “also has a promotional deal with Prevea” (GREEN BAY PRESS-GAZETTE, 11/3).

RACING ADVOCATE: ESPN.com’s Bob Pockrass noted Roush Fenway Racing has “signed primary sponsor AdvoCare for three more years” for NASCAR Sprint Cup driver Trevor Bayne. AdvoCare will “remain as his sponsor for the majority of races" through ’19. Bayne was “already under contract for next year but likely needed a sponsorship to remain in the seat" of the No. 6 car (ESPN.com, 11/2).

SHOWING SOME FIGHT: China-based sportswear brand Anta signed boxer Manny Pacquiao to an endorsement deal. As part of the deal, Anta also introduced a Pacquiao series called “Fight On” (Anta).

BEAR IN MIND: ESPN.com’s Josh Weinfuss noted NFL Cardinals coach Bruce Arians “unveiled a black and red houndstooth driving cap made by New Era that’s part of the collection of similarly-designed hats that Arians has become known for wearing.” This style “honors one of Arians’ mentors,” late Alabama coach Bear Bryant (ESPN.com, 11/2).

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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