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NBA Season Preview

Spons-O-Meter: NBA Rolls Into '16-17 Season With 25 League-Level Marketing Partners

The NBA rolls into the '16-17 season with 25 league-level partnerships, including renewals with Taco Bell, Foot Locker and Kumho Tire. The chart below lists all NBA marketing partners. The list excludes any NBA deals that are considered promotional partnerships, like Marriott and Shock Doctor, among others. NBA marketing partners typically get category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads and various hospitality benefits (THE DAILY).

BRAND CATEGORY
2K Sports Videogame software
adidas Apparel/footwear
American Express Credit card
Anheuser-Busch InBev Beer (alcohol, non-alcoholic malt beverage)
AutoTrader.com Online auto retailer
BBVA Compass Banking
Cisco Information technology; networking solutions
ExxonMobil (Mobil 1) Motor oil; fuel; lubricant
FanDuel Daily fantasy sports
Foot Locker Athletic retailer
Harman Audio
Kaiser Permanente Healthcare
Kia Motors Automotive
Kumho Tire Tire
Nike Footwear
PepsiCo (Gatorade) Sports drinks; nutrition
PepsiCo (Mountain Dew, Aquafina, Brisk, Doritos, Ruffles) Soft drink; water; iced tea; salted snacks
Samsung Handset; Tablet; TV
SAP Business analytic and intelligence software
Spalding Basketballs; backboards
State Farm Insurance
Taco Bell QSR
Tissot Timekeeper
Under Armour Footwear
Verizon Wireless service provider

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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