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Marketplace Roundup

The GLOBE & MAIL’s Nelson & McFarland cite a source as saying that investment firm Fairfax Financial Holdings is “preparing to strike a confidentiality agreement” with Sagard Capital Partners, the “largest shareholder” in beleaguered sports equipment manufacturer Performance Sports Group. Such an agreement would “align the two firms for any future transaction” involving Performance Sports Group, which “controls the well-known Bauer and Easton sports brands” (GLOBE & MAIL, 10/24).

YOUNG & RESTLESS: With the NBA season tipping off tomorrow, exclusive league trading-card licensee Panini is breaking creative featuring top NBA rookies including Lakers F Brandon Ingram, T'Wolves G Kris Dunn, Celtics F Jaylen Brown, Pelicans G Buddy Hield, Suns F Marquese Chriss and Bucks F Thon Maker. The spot launches on YouTube tomorrow, followed by buys on NBA TV, Cartoon Network, Nickelodeon and Disney XD beginning around the NBA Christmas Games through March (Terry Lefton, Editor-at-Large).

EXTRA CHEESE: Packers LB Clay Matthews “stars in a new video series for DiGiorno that has him serving the rising crust pizza for guests while watching football.” Matthews “breaks out a couple of dance moves at the halftime party and then -- cue the slow motion -- gives his long hair a full, dramatic swing” (GREENBAYPRESSGAZETTE.com, 10/21).

FIRST-TIME HOME BUYER?
 Real estate firm Century 21 “has signed a three-year partnership with the Tour de France.” It is the first time Tour organizer Amaury Sports Organisation has “chosen a real estate company as an official partner” of the event (JOURNAL DE ’AGENCE, 10/21).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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