Menu
Marketing and Sponsorship

Marketplace Roundup

AD AGE's Lindsay Stein cited sources as saying that New Balance is "poised to select" digitally focused VML as its global creative agency "following a competitive review." The majority of spending will "focus on the U.S., but New Balance will look to expand its creative efforts globally going forward." Boston-based Arnold Worldwide "previously led creative for the sneaker company." Next year, New Balance will "replace Asics as the footwear and apparel sponsor" of the N.Y. Marathon (ADAGE.com, 10/19). 

LOOKING BACK FONDLY
: FOXSPORTS.com's Joe Menzer noted on its annual “Jeansboro Day” on Wednesday at the Wrangler HQ in Greensboro, Dale Earnhardt Jr. and Richard Childress "entertained a crowd of onlookers with grand tales of how Childress, the Earnhardt family and the iconic maker of denim jeans came to weave a history together that dates back more than 30 years." It was while the "elder Earnhardt was driving for Childress in the 1980s that the unique relationship really took flight through aggressive, unprecedented advertising campaigns that involved Earnhardt Jr. as a youth, celebrities such as country music superstar Willie Nelson and slogans that pushed Junior’s hard-driving father as 'one tough customer'" (FOXSPORTS.com, 10/19). 

I'LL HAVE ANOTHER: In Pittsburgh, Bob Batz Jr. noted Canada-based Labatt is "selling just in Western Pennsylvania 12- and 30-packs of [its] 12-ounce cans, which depict the logo and jerseys" of the Penguins and other local landmarks, including the "city skyline, the Monongahela Incline, the Andy Warhol Bridge and PPG Paints Arena." The designs, on cans of Labatt Blue and Labatt Blue Light, were "created by Toronto artist David Arrigo, who also painted the giant goalie mask inside the arena" (POST-GAZETTE.com, 10/20). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/10/21/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/10/21/Marketing-and-Sponsorship/Roundup.aspx

CLOSE