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Barclays Center, Islanders Using Virtual Reality To Sell Tickets To Prospective Customers

Ticket sales reps from Brooklyn Sports & Entertainment have begun "visiting customers who might have interest in Islanders ticket packages, typically at their place of business,"  in an effort to "entice potential ticket buyers" with VR technology, according to Alex Raskin of the WALL STREET JOURNAL. The reps "slip a phone" into Samsung Gear VR headsets and "offer the chance to experience (virtual) playoff hockey in the middle of a workday." The VR tour of Barclays Center "must be witnessed in person because it’s hard to convey how realistic the experience is, down to the pregame atmosphere." With the '16-17 NHL season underway, BS&E is "busy recording new Islanders moments to incorporate" into its sales pitch. Although they do not release specific sales information, a company spokesperson said that season-ticket sales "are up this year." BS&E Senior VP/Ticket Sales & Service John Baier said that his team will also "try to use the technology to sell Nets tickets." Raskin notes the reps "may not need to make sales calls because prospective customers could simply download the tour and experience it on their own phone with the help of a virtual-reality headset or a cardboard version that can be fashioned into virtual-reality goggles" (WALL STREET JOURNAL, 10/20).

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