ESPN in September returned to the top of comScore multiplatform digital rankings for U.S. sports media, a month after the Yahoo Sports-NBC Sports Network digital alliance used record traffic from the Rio Games to break ESPN’s 29-month hold on the top slot. ESPN’s total of 104.6 million unique users, fueled in part by the return of college and pro football, was just the second time any entity has topped the 100 million mark after Yahoo Sports-NBC Sports Network did it in August with 110.4 million uniques. ESPN also led in consumption metrics, posting totals of 10.29 billion minutes in total time spent, and an average time spent per user of 98.4 minutes. Those figures, however, still stood below ESPN’s category record totals of 10.31 billion minutes and an average of 109.3 minutes per user during September ’15. ESPN additionally had by far the top mobile app during the month, with its ESPN Fantasy generating 2.77 billion minutes of consumption during the month, twice as much as any other app.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
104,566
|
|
2
|
CBS Sports* |
73,204
|
|
3
|
Yahoo Sports-NBC Sports Network** |
69,487
|
|
4
|
Fox Sports Digital - Sporting News Media |
63,241
|
|
5
|
USA Today Sports Media Group*** |
63,049
|
|
6
|
NFL Internet Group |
61,995
|
|
7
|
SB Nation |
49,107
|
|
8
|
Bleacher Report-Turner Sports Network^ |
42,048
|
|
9
|
MLB |
35,124
|
|
10
|
Sports Illustrated sites# |
28,269
|
|
11
|
MSN Sports |
18,262
|
|
12
|
Deadspin.com |
12,338
|
|
13
|
DailySnark.com |
9,424
|
|
14
|
Active.com sites |
9,039
|
|
15
|
CBS Local Sports |
8,025
|
|
RANK
|
SITE |
TOTAL TIME SPENT (MINUTES)
|
|
1
|
ESPN |
10.29 billion
|
|
2
|
Yahoo Sports-NBC Sports Network** |
5.17 billion
|
|
3
|
NFL Internet Group |
2.73 billion
|
|
4
|
MLB |
2.56 billion
|
|
5
|
CBS Sports* |
1.89 billion
|
|
6
|
Bleacher Report-Turner Sports Network^ |
1.21 billion
|
|
7
|
USA Today Sports Media Group*** |
875 million
|
|
8
|
Fox Sports Digital-Sporting News Media |
812 million
|
|
9
|
SB Nation |
337 million
|
|
10
|
Sports Illustrated sites# |
200 million
|
|
|
|
|
NOTES: * = Includes 247 Sports. ** = Includes Rivals.com, The Vertical, ThePostGame.com, Rotoworld and FanDuel. *** = 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^ = NBA.com, NCAA.com and WNBA.com. # = 120 Sports, National Football Post and The FanSided Network.
