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Marketing and Sponsorship

Hockey Stick Manufacturer ACM Ceases Production Amid Financial Struggles

Industries ACM Canada, one of the country's last remaining hockey stick manufacturers, has "ceased production as it struggles financially and searches for a buyer of its production facility," according to Bertrand Marotte of the GLOBE & MAIL. The company has "been trying -- so far unsuccessfully -- to find a buyer for its ACM Sport division." ACM is a "supplier of sticks" to CCM-Reebok, and the company has "about 75 employees." Canadiens G Carey Price and Panthers G Roberto Luongo are "among the NHL players who use CCM-branded sticks made by ACM." The "permanent shutting of ACM Sport would leave only a few specialty hockey-stick makers in Canada" (GLOBE & MAIL, 10/14). 

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