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Marketing and Sponsorship

First Come, First Serve: Nats Look To Give Fans Early Shot At Celebratory Locker Room Gear

MLB rules state that official championship merchandise is not supposed to be seen by the public until the team wins its series and the players "debut the design in their champagne-soaked locker room," but the Nationals "want to sell the items as soon as they are allowed," according to Steve Hendrix of the WASHINGTON POST. The Nationals "preordered the first batch of official We Won! gear to be on standby," in case they had won their NLDS series against the Dodgers last night. Had the Nationals defeated the Dodgers, the gear "would have gone on sale" today at the team's stores. Based on shirts already seen in the Blue Jays and Indians' locker rooms, the "actual design will read 'Respect Washington.'" The "cartons of gear will be sped to Nationals Park and then shrink-wrapped in plastic and stashed in a padlocked cage with a camera trained on the door," ready for tomorrow's Game 5 result. Hendrix notes only top execs and the team's head of security "can get at the boxes." In September, as the Nationals closed in on securing the best record in the NL East, the team "traveled with a stash of carefully guarded 'Made for October 2016 Eastern Division Champions' shirts to their last away games." After defeating the Pirates on Sept. 24., clerks the next morning at the team store at Nationals Park and at regional retailers "put the same licensed merchandise out for sale to the public." Nationals CRO & CMO Valerie Camillo, a '16 SBJ/SBD "Game Changers" honoree, said MLB "wants the locker room celebration to be the big reveal of what the postseason gear looks like" (WASHINGTON POST, 10/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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