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Comcast SportsNet Philadelphia Implements Changes To Attract Millennial Audience

In an attempt to keep up with "fast-changing viewer habits and attract and retain the coveted millennial audience," CSN Philadelphia has "implemented significant format changes in recent months," according to Jeff Blumenthal of the PHILADELPHIA BUSINESS JOURNAL. The net's 10:00pm ET edition of "SportsNet Central" has "scaled back highlight packages to focus on analysis, and back and forth banter, mirroring some of the programming seen on national sports networks." A new segment called "Three and Out" matches up three "hosts offering opinions about a specific topic." The move comes after CSN Philly last year eliminated the 6:00pm edition of "SportsNet Central" in favor of an "Eagles-centric gab fest" titled "Quick Slants." CSN Philly President Brian Monihan: "Our programming is now more about discussion. Our hosts are not individual experts but they have the ability to express their opinions. And we have seen our hosts raise their presence on social media. They are expanding their reach on all platforms." Monihan said that the changes were "not dictated by NBC Sports headquarters in Connecticut." He said, "They let each market do what makes sense for their market but you see the trend for this direction in other CSNs. We are simply keeping up with consumer trends." Blumenthal noted viewers can spot CSN’s increasing focus on "attracting millennials" with its "Breakfast on Broad" program on sister station The Comcast Network. That show is "heavy on social media interaction" (BIZJOURNALS.com, 10/7).

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