Menu
Marketing and Sponsorship

WNBAers Struggle To Match Male Counterpart's Influence In Fashion World

WNBA players “still face a yawning gap in income, exposure and endorsement opportunities compared with their male counterparts,” and “nowhere is that more apparent than the style world,” according to the N.Y. TIMES' Alex Williams, who wrote a Fashion & Style feature under the header, “WNBA Stars Try To Move Up To Fashion’s Front Row.” NBAers “seem to carry as much clout as movie stars, but many of the WNBA’s athletes remain as invisible as key grips.”  However, that “may be starting to change,” as players like Mercury C Brittney Griner and Wings G Skylar Diggins have “emerged as style influencers, and the fashion world slowly embraces a new inclusiveness that defines beauty beyond size 2 waifs from Ukraine.” Sky G Cappie Pondexter: "There are so many cool people in the women’s league that have a good sense of style. We talk about it every week -- it’s visibility. We don’t have that exposure.” Williams reported Pondexter has "made a splash with her fashion company, 4Season Style Management, which provides wardrobe styling, personal shopping and other services for celebrity clients.” Wings G Tiffany Bias said, “I’d love to see women’s players get to the point where we’re sitting next to [Vogue Editor-in-Chief] Anna Wintour at fashion shows.” However, Williams noted “there are snags.” Bias: “People have that perception: They hear ‘women’s basketball player,’ and think of a very masculine player.” Other players “cited race as a potential complicating factor.” Former WNBAer Swin Cash said, “You look at the WNBA, and a high percentage of the league is African-American women. We struggle a lot, in jobs or in society in general” (N.Y. TIMES, 10/9).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/10/10/Marketing-and-Sponsorship/WNBA-Fashion.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/10/10/Marketing-and-Sponsorship/WNBA-Fashion.aspx

CLOSE