Menu
Marketing and Sponsorship

Supreme Court Says It Will Not Consider Ed O'Bannon Antitrust Case Against NCAA

The U.S. Supreme Court this morning said that it will not consider the Ed O'Bannon antitrust case against the NCAA, which became a "test about the legality of the NCAA’s limits on what top-level football and men's basketball players can receive for playing college sports and for the use of their names, images and likenesses in live television broadcasts, rebroadcasts and video games," according to Berkowitz & Perez of USA TODAY. Both sides had asked the justices to "hear the case." Today's decision leaves intact the 9th Circuit's dual rulings that NCAA regulations are "subject to antitrust scrutiny, and rules limiting football and men's basketball players to receiving tuition, fees, room, board and books violate antitrust laws." Also, antitrust law "requires that schools be allowed to provide these athletes with scholarships that cover all of their costs of attending college, including travel and personal incidentals, 'it does not require more,' such as what it termed 'cash sums untethered to educational expenses.'" The Supreme Court's decision means that the NCAA will have to "continue its fight" against the $42.3M in attorney's fees and costs that U.S. District Judge Claudia Wilken has "awarded to the O'Bannon plaintiffs' legal team." The NCAA has "appealed the award to the 9th Circuit." Had the Supreme Court taken the O'Bannon case and "reversed the finding of an antitrust violation," lead plaintiffs' attorney Michael Hausfeld acknowledged that the award "would have been eliminated" (USATODAY.com, 10/3). The HOLLYWOOD REPORTER's Eriq Gardner notes besides questions related to the "interpretation of antitrust rules and procedure, the NCAA asked the high court to consider whether the First Amendment protects against realistic portrayals of persons in expressive works like videogames." The Supreme Court decided that it could "potentially tackle the First Amendment issues under a different vehicle." The case will now "likely go back to the district court level to address the 9th Circuit's guidance" (HOLLYWOODREPORTER.com, 10/3).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/10/03/Marketing-and-Sponsorship/NCAA-Case.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/10/03/Marketing-and-Sponsorship/NCAA-Case.aspx

CLOSE