Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

Audience Analysis: Tour Championship Finale Best Since '12; "Ballers" Season 2 Down 31%

NBC on Sunday drew 2.54 million viewers for the final round of the Tour Championship, which saw Rory McIlroy beat Ryan Moore and Kevin Chappell in a four-hole playoff to win the PGA Tour's FedExCup. That figure marks the best final round for the event since ’12, when Brandt Snedeker beat Justin Rose by three strokes. The 2.54 million viewers is up from 2.4 million viewers last year, when Jordan Spieth won the event by four strokes over Danny Lee and Rose. While up from recent years, the audience is around 2 million viewers below the ’09 event, when Phil Mickelson beat Tiger Woods by three strokes.

TOUR CHAMPIONSHIP: FINAL ROUND VIEWERSHIP TREND ON NBC
YEAR
VIEWERS (000)
WINNER
'16
2,543
Rory McIlroy (playoff)
'15
2,400
Jordan Spieth
'14
2,000
Billy Horschel
'13
1,997
Henrik Stenson
'12
2,800
Brandt Snedeker
'11
1,967
Bill Haas (playoff)
'10
1,438
Jim Furyk
'09
4,545
Phil Mickelson
     

WANNA BE A BALLER: The second season of HBO’s “Ballers” averaged 1.17 million viewers over 10 episodes (premieres), down 31% from 1.7 million viewers last season. The first season in ’15 was HBO’s most-watched half-hour program in six years. Despite the drop, “Ballers” has already been picked up for a third season in ’17.

The charts below list final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFL: Steelers-Eagles (52%)
9/25
CBS
4:39-7:51pm
12.6
22,008
"SNF": Bears-Cowboys
9/25
NBC
8:31-11:13pm
11.7
20,617
NFL: (singleheader)
9/25
Fox
1:00-4:05pm
11.1
19,168
"TNF": Texans-Patriots
9/22
CBS/NFL Net
8:27-11:06pm
10.6
17,546
NFL: (regional)
9/25
CBS
1:03-4:15pm
8.0
13,088
"MNF": Eagles-Bears
9/19
ESPN
8:15-11:38pm
7.3
12,137
"Football Night in America"
9/25
NBC
7:35-8:22pm
5.0
8,763
College football:
Florida-Tennessee
9/24
CBS
3:30-7:32pm
3.3
5,542
"Fox NFL Sunday"
9/25
Fox
12:00-1:00pm
3.2
4,968
College football: LSU-Auburn
9/24
ESPN
5:56-9:32pm
2.4
4,098
College football:
Arkansas-Texas A&M
9/24
ESPN
9:32pm-12:56am
2.3
3,872
College football:
Stanford-UCLA
9/24
ABC
8:07-11:42pm
2.4
3,786
College football:
Penn State-Michigan
9/24
ABC
3:38-7:05pm
2.4
3,764
"The NFL Today"
9/25
CBS
12:00-1:00pm
2.2
3,295
College football:
Georgia-Ole Miss
9/24
ESPN
12:01-3:19pm
1.7
2,696
College football:
Duke-Notre Dame
9/24
NBC
3:30-7:00pm
1.7
2,627
College football:
Florida State-USF
9/24
ABC
12:01-3:38pm
1.7
2,557
PGA Tour: Tour Championship:
Final Round
9/25
NBC
1:30-7:15pm
1.6
2,543
NASCAR Sprint Cup: Bad Boy
Off Road 300 (New Hampshire)
9/25
NBCSN
2:23-5:17pm
n/a
2,538
UFC: "The Ultimate Fighter"
9/25
Fox
4:00-5:00pm
1.2
1,878
"Monday Night Countdown"
9/19
ESPN
6:00-8:15pm
n/a
1,839
College football:
Clemson-Georgia Tech
9/22
ESPN
7:25-10:43pm
n/a
1,813
"College GameDay"
9/24
ESPN
9:00am-12:01pm
n/a
1,800
College football:
Oklahoma State-Baylor*
9/24
Fox
9:15pm-12:45am
1.1
1,747
"Sunday NFL Countdown"
9/25
ESPN
11:00am-1:00pm
n/a
1,623
MLB: (regional)
9/24
Fox
1:00-4:45pm
1.1
1,600
MLB: Cardinals-Cubs
9/25
ESPN
8:00-11:19pm
n/a
1,569
Liga MX: Club America-Pumas
9/24
Univision
9:59pm-12:06am
0.8
1,458
"College Football Today"
9/24
CBS
3:00-3:30pm
0.9
1,343
PGA Tour: Tour Championship:
Third Round
9/24
NBC
12:00-3:30pm
0.9
1,308
"Fox NFL Kickoff"
9/25
Fox
11:00am-12:00pm
0.8
1,171
Liga MX:
Tigres UANL-Cruz Azul
9/24
Univision
7:55-9:59pm
0.6
1,107
"Fox College Saturday"
9/24
Fox
8:45-9:15pm
0.7
1,088
Liga MX: Necaxa-Club America
9/20
UniMas
9:55pm-12:00am
0.5
920
Liga MX: Chivas-Tigres UANL
9/20
UniMas
7:50-9:55pm
0.4
684
Liga MX: Veracruz-Chivas
9/23
Azteca
9:42-11:59pm
0.4
483
"Road to the Ryder Cup"
9/25
NBC
1:00-1:30pm
0.3
464
ESPN Films: "Pin Kings"
9/25
ABC
3:00-4:00pm
0.3
420
"World of X Games: Real BMX"
9/25
ABC
4:00-5:00pm
0.3
394
 

NOTE: * = Inclement weather delayed the game by around 90 minutes.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/30/Media/Audience.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/30/Media/Audience.aspx

CLOSE