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Marketing and Sponsorship

Chips & Putts: Dustin Johnson Signs Multiyear Deal To Keep Adidas As Apparel Partner

adidas Golf and Dustin Johnson have agreed to a multiyear contract extension of the golfer’s apparel and footwear deal. Terms of the deal were not disclosed. Next season will mark the company’s 10th year partnering with Johnson. The adidas renewal comes after Johnson signed an extension of his equipment deal with TaylorMade Golf prior to last week's Tour Championship. Jason Day reportedly is leaving adidas for Nike beginning next year (THE DAILY).

TEE TIME: In London, Charles Sale reported a sponsorship battle between watch brands is "already causing conflict" in the build-up to the Ryder Cup. Rolex is the "official timekeeper for Ryder Cup Europe while Omega have the same status" when the tournament is staged in the U.S. Rory McIlroy and Sergio Garcia are Omega ambassadors and "were wearing their watches for the official team photo on Tuesday," while Lee Westwood, Danny Willett, Matthew Fitzpatrick and Henrik Stenson "are sporting their Audemars Piguet timepieces and Justin Rose wears Hublot." The official photographer "asked the players to keep their rival watches out of sight of the camera and captain Darren Clarke was seen telling Rose to hide his Hublot" (London DAILY MAIL, 9/28).

RUN FOR COVER: In Portland, Andy Giegerich notes Oregon-based Seamus Golf has “supplied made-to-order American Flag headcovers” for the U.S. Ryder Cup team. Matt Kuchar has “used Seamus Golf’s headcovers for the past two years,” and he “gave his fellow team members Seamus' custom-made American flag head covers for the event.” Seamus co-Founder & President Akbar Chisti said that the company “filled a last-minute request from Kuchar” (BIZJOURNALS.com, 9/29).

FREEZE GOPHER!
GOLF DIGEST STIX' Sam Weinman notes actor Bill Murray's lifestyle and apparel collection, William Murray Golf, "will launch Oct. 20," and the logo is a representation of Murray "tossing his putter in feign disgust" at the PGA Tour AT&T Pebble Beach Pro-Am. The image "speaks to Murray’s unpredictable but undeniable passion for golf." Murray is "all in on the golf line," but "his version of 'all in' differs from most." TheChive.com President & co-Owner John Resig, whose website and parent company Resignation Media partnered with Murray on the collection, said, "Bill is not going to be out there doing commercials for us. But he is going to sneak up to you as the lifebomber he is, pat you on the shoulder and say, 'Nice shirt'" (GOLF DIGEST STIX, 9/28 issue).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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