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Marketing and Sponsorship

To Infiniti And Beyond: Automaker Becomes Latest Sponsor At Braves' SunTrust Park

The Braves have "added to SunTrust Park’s lineup of sponsors," bringing on Infiniti in a "multi-year deal" that will have the automaker's name on one of the new ballpark’s premium club areas, according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. The 6,465-square-foot Infiniti Club "will be on the terrace level" and feature a "42-foot long bar with a 15-foot tall bottle display behind it." The club will offer "'premium food and beverage' and will display Braves memorabilia." Infiniti vehicles also will be "displayed outside both entrances to the club." The deal names Infiniti the "official luxury vehicle" of the Braves (AJC.com, 9/28). In Atlanta, Phil Hudson noted the Infiniti deal comes "on the heels" of the team’s deal with Mizuno, as well as previously announced partnerships with Delta, Comcast and Live Nation (BIZJOURNALS.com, 9/28).

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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