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Marketplace Roundup

In Michigan, Dillon Davis reports Kellogg and the USOC have "renewed a partnership that will see the cereal giant sponsor Team USA" through '20. The extension means Kellogg will be a "major sponsor" at the '18 PyeongChang and '20 Tokyo Games. Among those on this year's roster for Team Kellogg's were Gold Medal-winning gymnast Simone Biles, swimmers Dana Torres and Tom Shields, distance runner Ajee' Wilson, soccer player Julie Johnston, Paralympic discus thrower Natalie Bieule and basketball player Jimmy Butler (BATTLE CREEK ENQUIRER, 9/28).

THE ODD COUPLE: ADWEEK's Kristina Monllos noted David Beckham and actor Kevin Hart star in a "new short film" from Sweden-based clothing outlet H&M promoting its new modern essentials collection. The five-minute film is a "follow up to last year's campaign where Hart was cast as Beckham in a biopic of the famous soccer player." While much of the narrative "defies logic, it's a fun bit of content that uses the strength of both performers" (ADWEEK.com, 9/27).

BEASTIE BOY
: Former NFLer Marshawn Lynch on Saturday "unveiled his new Beast Mode store ... not too far from CenturyLink Field" in Seattle (SEATTLETIMES.com, 9/24). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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