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NHL Using Tracking Sensors During World Cup Of Hockey To Enhance Visuals

The NHL and Sportvision are using this year’s World Cup of Hockey as a "chance to test updated tracking technology" that can "graphically enhance visuals for people watching on TV," according to Vipal Monga of the WALL STREET JOURNAL. Sportvision has "developed new hockey pucks loaded with tracking chips and outfitted the players in the [eight]-team tournament with sensors on their sweaters that track movement." The sensors "emit infrared signals that allow cameras circling Toronto’s Air Canada Centre to record data like the speed and trajectory of a shot, how fast and how far players skate, who is on the ice and the length of their shifts" (WALL STREET JOURNAL, 9/27). SPORTSBUSINESS JOURNAL's Ian Thomas notes ESPN Senior Coordinating Producer Bill Graff believes the tracking feature has "added perhaps the best value to the broadcast for the World Cup of Hockey. ESPN has been working with Sportvision for the last four months on "best practices for the elements," and the NHL also has "provided it with a working template." Graff said, “Since the tournament began, we’ve been meeting with them almost every day -- discussing where we can use elements and where we can expand things" (SPORTSBUSINESS JOURNAL, 9/26 issue).

SO YOU'RE SAYING THERE'S A CHANCE? SI.com's Richard Deitsch noted the NHL having ESPN as a secondary partner behind NBC "would be very good for the league and potentially good for viewers too." ESPN Exec VP/Programming & Scheduling Burke Magnus said that he is "hopeful" his network will have a shot when the NHL rights come up for bid again after the '20-21 season. Magnus: "Everything I say on this subject is qualified that it is many years in the future but I will say we have really enjoyed rekindling our relationship with the NHL. ... There is more than one way to divvy up rights in today’s world" (SI.com, 9/25). 

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