Menu
Events and Attractions

NFL Offering Super Bowl Ticket Packages Straight To Fans Via On Location Experiences

Fans for the first time "can buy Super Bowl tickets straight from" the NFL, as the league has now made Super Bowl LI ticket packages "available through a site run by Ticketmaster," according to Soshnick & Novy-Williams of BLOOMBERG NEWS. Fans "will get to pick their specific seats, attend parties before and after the Feb. 5 championship in Houston and, in some cases, get on-field access after the game." On Location Experiences, the NFL's official hospitality partner, is "assembling the packages for the league." On Location Experiences CEO John Collins said, "Now you have certainty that what you're buying is what you're getting, right down to the seat location." The company will "get 9,500 tickets to sell." Super Bowl tickets previously had "only been distributed through the NFL and its 32 teams." Soshnick & Novy-Williams noted the NFL is an "investor in On Location Experiences through 32 Equity, the league's private equity arm" (BLOOMBERG NEWS, 9/21). ESPN.com's Darren Rovell noted prices for the tickets, which "include a pregame party and early access to Houston's NRG Stadium, the site of Super Bowl LI, or similar parties within the stadium security perimeter, start at $5,599 and run up to $14,449 for the best seat." The "most expensive package includes a pass to be on the field when the game ends." While the ticket prices "come at a huge premium compared to secondary market sites like StubHub, the tickets that went on sale" yesterday are for exact seats. Sites like StubHub "only promise zones of the stadium." The idea to "create a marketplace like this was born out of the short-selling fiasco from Super Bowl XLIX" at Univ. of Phoenix Stadium in '15 (ESPN.com, 9/21).

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/22/Events-and-Attractions/SB-Tix.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/22/Events-and-Attractions/SB-Tix.aspx

CLOSE