Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

NBC Sports Implementing Split-Screen Coverage During Ryder Cup Broadcasts

NBC Sports' coverage of the Ryder Cup next week will feature a campaign called "Playing Through," in which fans will "see a split-screen" with the right side "playing an ad and the left side allowing you to see continuous live action" during commercial breaks, according to Alex Myers of GOLF DIGEST. It is "similar to the way" NASCAR shows commercials during races with its side-by-side coverage. There will "still be normal commercial breaks, but NBC expects this to replace those about a third of the time and mostly at the backend of the day's coverage when there's the most drama going on" (GOLFDIGEST.com, 9/20). AWFUL ANNOUNCING's Matt Yoder writes this is a "nice innovation for the Ryder Cup and I can imagine golf fans will be very receptive towards being able to see more shots from the event, in lieu of full-screen commercials." If the feature is successful at the Ryder Cup, it is "hard to imagine side-by-side coverage not becoming a staple of golf coverage throughout the year" (AWFULANNOUNCING.com, 9/21).

EXAMINING THEIR OPTIONS: SPORTSBUSINESS JOURNAL's Ourand & Lombardo report top PGA Tour officials have "met with each of the big four broadcast networks over the past few weeks, as the group considers opting out of its current broadcast rights deals." CBS and NBC "hold rights for 31 golf events" through '21, but the PGA Tour can "opt out of the deal" after the '18 season. Golf Channel holds PGA Tour cable rights through '21, with "no early opt-out provision." This year, PGA Tour viewership, according to the networks, is "down on CBS and up slightly on NBC." Sources "describe the meetings as informational -- money was not discussed and deal negotiations did not start." But the meetings "attracted the interest of the top executives in the networks’ sports departments" (SPORTSBUSINESS JOURNAL, 9/19 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/21/Media/NBC-Ryder-Cup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/21/Media/NBC-Ryder-Cup.aspx

CLOSE