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MLS Commissioner Confident FC Dallas Can Crack Market, Makes Season-Ticket Calls

MLS Commissioner Don Garber met with members of the FC Dallas business staff yesterday and found himself "put to work" for the franchise that has "struggled to get fans to Toyota Stadium," according to Jon Arnold of the DALLAS MORNING NEWS. Garber said, "I made some season-ticket calls today. That's the first time I've ever done that. I thought that was fun and interesting. Frankly, I think I should do more of that, speak to fans who are buying tickets to understand what they want to see more from clubs. This is a tough market. It's not an easy sports market." Arnold notes FC Dallas' struggles are in "contrast to other teams in the growing league." For Garber, it is not about "converting fans of other Dallas teams but capturing the fans of international soccer who already live in North Texas." Garber: "I'm very confident that it's just a matter of continuing to turn this market on to Major League Soccer. Our issue here isn't how do we compete with the Cowboys; the issue is, how do we get all the soccer fans to be more engaged with FC Dallas?" (DALLAS MORNING NEWS 9/14).

RAISE THE CUP: Arnold notes FC Dallas last night won the Lamar Hunt U.S. Open Cup and "snapped its trophy drought" of 19 years by beating the Revolution. The team, which also currently leads the MLS standings, hopes yesterday's win "will be the first of many" trophies. FC Dallas President Dan Hunt said, "It's unreal. The feeling is so amazing. ... There's a huge weight off our shoulders. My biggest fear was we weren't going to get the first one" (DALLAS MORNING NEWS, 9/14).

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