Turner "wants to sell streaming subscriptions to its channels, including TNT, CNN and Cartoon Planet, directly to consumers," according to a Q&A with Turner CEO John Martin by Peter Kafka of RE/CODE. Martin said that "won’t happen soon," but the net is "starting to build out the technology it will need to deliver its own programming over the internet." He said, "It’s imperative that we put the company on a course, to be in a position, to offer an end-to-end solution, direct to consumer." Martin said angst in the TV industry has subsided because "you’re seeing a continuation, at a steady pace -- the worry about the decline is less, but it’s still happening -- of a linear decline in subscriptions, because more and more households are feeling less enamored about paying a really high bill for this huge bundle of channels, most of which they don’t watch." He said the net's iStreamPlanet "was a hugely strategic acquisition." Martin: "It just did the Olympics, and delivered 4,500 hours of video, and I didn’t see one press report that said it crashed, or didn’t deliver what it was supposed to deliver." He said it is "not lost on us" that streaming technology is "new for us." When asked if the net would be hampered by escalating TV sports rights like ESPN has been, Martin responded, "To a much lesser degree. Our sports rights are $1.5 billion a year. Theirs are probably quadruple that. And their subscriber losses have been significantly higher than ours. Turner historically was early to build into its distribution agreements, penetration protections. So as I look ahead, regardless of what the subscriber trends are going to be, we’re in a position to be protected. And when you look at our sports rights, we have all the sports we need, and we’ve got them for a long time" (RECODE.net, 9/9).