Menu
NFL Season Preview

Optimus Prime: 49ers, Amazon Partner On Delivery Service For Tailgate Supplies

The 49ers have signed a deal with Amazon Prime whereby fans will be able to order tailgating supplies for delivery to their parking spot in three designated lots at Levi’s Stadium prior to kickoff. Through the Prime Now mobile app and Primenow.com, fans can order from a selection of tens of thousands of items for delivery within an hour. Prime Now users enter their zip code to start shopping, and the delivery fee is $7.99 per order. The 49ers' first home game is Monday night against the Rams (Don Muret, Staff Writer). In S.F., Ron Leuty notes the deal is the "first tailgate delivery pact" between Amazon and an NFL team. It is "part of an accelerating trend by sports franchises to make the 'fan experience' -- inside and outside stadiums -- at least as important as the game on the field." Financial terms of the 49ers-Amazon deal were not disclosed. Amazon, which "operates a nearby distribution center and has been a 49ers corporate partner with traditional in-stadium signage since Levi's Stadium opened two seasons ago, soft-launched the service during the 49ers' two preseason home games." Workers at the center "load orders into vans that drive to distribution points" where bike messengers "grab the goods and deliver directly to customers' parking spaces." 49ers VP/Corporate Partnerships Brent Schoeb said that the three team-controlled lots "have 10,300 parking spots and represent a 'high percentage' of tailgate-friendly spaces near the stadium" (BIZJOURNALS.com, 9/8).  

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/08/NFL-Season-Preview/49ers.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/09/08/NFL-Season-Preview/49ers.aspx

CLOSE