Menu
Marketing and Sponsorship

Walk This Way: Skechers Brings On Brooke Henderson To Promote GO GOLF Campaign

Rising LPGA star Brooke Henderson has signed a sponsorship deal with Skechers Performance and will be featured in the company’s marketing campaigns for its GO GOLF footwear. The 18-year-old Henderson won this year’s KPMG Women’s PGA Championship and currently is the third ranked women’s golfer. Terms of the multiyear deal were not disclosed. Henderson joins Matt Kuchar, Billy Andrade, Colin Montgomerie and Russell Knox as other golfers who have deals with Skechers. Other sponsorship deals for the Canadian Henderson include RBC, Ping, BMW Canada, Google’s Android Wear, BioSteel and Sunice. Skechers Performance Senior VP/Merchandising & Marketing Rick Higgins in a statement said, "She’s just getting started and her game is on fire right now. We are thrilled to be partnering with her."

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2016/08/31/Marketing-and-Sponsorship/Brooke-H.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2016/08/31/Marketing-and-Sponsorship/Brooke-H.aspx

CLOSE